The Power of “Three” in Public Speaking — Own the Crowd
The following article is an excerpt from Wes O’Donnell’s new book “Own the Crowd” currently available at bookstores nationwide.
Marketers, advertisers and speechwriters understand the power of the number three. If you absolutely, positively want something to stick in audiences’ heads, put it in a sequence of three.
It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and legends.