The Power of “Three”​ in Public Speaking — Own the Crowd

The following article is an excerpt from Wes O’Donnell’s new book “Own the Crowd” currently available at bookstores nationwide.

Marketers, advertisers and speechwriters understand the power of the number three. If you absolutely, positively want something to stick in audiences’ heads, put it in a sequence of three.

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales and legends.

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Multi-Branch Veteran | Military & Global Security Writer for War is Boring, GENmag, OneZero, Edge | Law Student at WMU | TEDx Speaker | Dad to 3 | Hates nukes

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Wes O'Donnell

Multi-Branch Veteran | Military & Global Security Writer for War is Boring, GENmag, OneZero, Edge | Law Student at WMU | TEDx Speaker | Dad to 3 | Hates nukes